Back in 2000, I did a big interview with Sergey Osipov, the founder and then art director of Red Graphic. Twelve months later, I came to Red Graphic to be interviewed for a copywriter position. He asked me whether he had re-written lots of text in that original interview. I said he made changes to a single paragraph. "Fine," Osipov said, and asked me to write about a banner system as a test. An ordinary hamster became my protagonist. The article was read aloud in the office, and I got the job.
Photo by Igor Ganzha; I appreciate what he did.
Graphic designer, musician, father, joker.
“Man is a complex creature, and naturalness does not become him.”
Many professionals work while keeping to the "we-did-so-because-the-client-asked-us-to" format. This is wrong. We have a totally different policy. I prefer exploring the task and then offering a technical solution that would be ideal in addressing the customer’s needs — not necessarily the customer’s original scenario. A better one. That’s what we are looking for; to find the most effective solution for every customer.
If you are a professional designer, you have to play by the rules. You can only become a professional if you can use this framework to your benefit, if you are aware of these limits, if you feel absolutely free within these boundaries.
Once a brand appears on Facebook or VKontakte, it "proposes" to users. Each brand has its own path to ultimately reach out to users and hear them say "I do."
Even my kids are financially motivated. We have worked out a system that allows the elder son to, say, get money for his grades, or lose it. In order to make him more independent, we had a separate card issued for him — now he is learning how to manage his money. The younger son looks up to him. I asked him what he wants for his birthday, and he said, “Get me a money set.”
I work 24 hours a day. And I can work even more.
To be the face, voice, and a speck of the soul of Red Graphic? Mmmm, this is amazing! I love my job!