Back in 2000, I did a big interview with Sergey Osipov, the founder and then art director of Red Graphic. Twelve months later, I came to Red Graphic to be interviewed for a copywriter position. He asked me whether he had re-written lots of text in that original interview. I said he made changes to a single paragraph. "Fine," Osipov said, and asked me to write about a banner system as a test. An ordinary hamster became my protagonist. The article was read aloud in the office, and I got the job.
Photo by Igor Ganzha; I appreciate what he did.
Many professionals work while keeping to the "we-did-so-because-the-client-asked-us-to" format. This is wrong. We have a totally different policy. I prefer exploring the task and then offering a technical solution that would be ideal in addressing the customer’s needs — not necessarily the customer’s original scenario. A better one. That’s what we are looking for; to find the most effective solution for every customer.
If you are a professional designer, you have to play by the rules. You can only become a professional if you can use this framework to your benefit, if you are aware of these limits, if you feel absolutely free within these boundaries.
Even my kids are financially motivated. We have worked out a system that allows the elder son to, say, get money for his grades, or lose it. In order to make him more independent, we had a separate card issued for him — now he is learning how to manage his money. The younger son looks up to him. I asked him what he wants for his birthday, and he said, “Get me a money set.”
I work 24 hours a day. And I can work even more.
Some choose a safe path and combine a combination. And I think to get an unusual and interesting result you need to turn around and go the other way, more bold and non-standard. And it is important that this way brings you pleasure.
It is important to always be able to aware and try to find a balance between all the pluses and minuses. When there are more pluses - my financial zen comes.
To go with the flow is not mine. To achieve something, you need a lot to study, work and always try. Plunging into the task, it is important for me to create order and feng shui, then I can feel like a fish in the water.
Hello World. Logic is needed in everything. If you need to do cool, then I'll order a nightly pizza and close the office last, if necessary. If something is not brought to mind or works with a squeak, then I will correct it. I'll find the right "then", for any "if."
To cactus blossom, you need to observe the rest. Also, with work, in order to have fruits, you need a calm atmosphere and more sun. I love the sun and my work, so I'm here.
Traveler. In my backpack, tools for finding the best route and phrasebooks of all countries of the world, to find a common language with everyone and leave a pleasant impression of the trip.
The inventor. Someone in the beginning had a word, and in my world — an idea, insight and strategy. I believe that red is the color of life, strength and transformation, so I say: «Be red, be ready».
Everything in this world goes in waves. Black, white, graphic, sound... To move on these waves you need to keep the rhythm and melody, create harmony and not fake, then everything will be TOP.