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Activia The “Experiment Activia” was started in October 2009. We developed it jointly with our partners Publicis Hepta Belarus.
The content of the project was to prove Activia’s effectiveness by experiment. To this effect everyone was offered to take part in unique internet project while which everyone might not just examine the Activia’s effect in 14 days on himself, but also might tell the others about his impressions in real time environment. To reach this aim every participant had a blog at his own disposal during “Experiment Activia”.  In addition the project had an educational function, allowing the participants to learn more about feeding and digestion. Every day they proposed a new topic to learn. And on the next day they offered to answer the questions about it.
The entertaining component wasn’t also forgotten. The participants of the project might take part in on-line quiz…  … and talk to each other discussing “The agenda”.
For an active participation in “The Experiment” they gave points that subsequently turned into prizes. Leave notes in the blog, comment other’s records, take part in discussion “The agenda”, give right answers on learned topics of the quiz – this all will help you to gain the victory. |
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