Bobrov has started a social campaign «Bobrov against drinking as a log» that appeals for reasonable beer consumption. Internet was chosen as one of the main means for search of the like-minded people and distribution of information about the action among the general public.

For this we have designed the special site «Bobrov against drinking as a log», where anyone, who shares the ideas included in the manifest, can join the action. Online clips, which illustrate the bad consequences of beer overuse, serve to enhance the propaganda effect. Besides, it is possible to make a special test and learn what kinds of «logs» exist. In order not to forget about this, it is possible to download avatars with «logs».

The site design was made in accordance with the stylistics of TV advertising «Bobrov against drinking as a log».

The web-site was launched in September 2009.