Which scenario will benefit our brand the most — to turn an unbranded website
into the center of communication with its audience and then run a campaign to attract social network users
? Or to add helpful services with access from mobile devices to an operating product website? What is the best way to not only pay for the audience, but also conduct campaigns in which people will disseminate information about the brand? Which of the digital channels will we choose to dive into headfirst, and which will we explore with our toe? What will eventually become the foundation for long-term communications with our buyers?
During this phase, we identify the communication channels that we will use and the formats with which we will work within each channel. It normally takes one week or more to develop this platform.