We don’t start with cutting the tree and making the web project. First, we fit the saw — we learn as much as we can about the customer’s business. We explore the market situation and its reflection in the digital media. And then we form the general concept for the future solution. Why will users be coming to our site, and from where will they be coming? What sort of information will they want to see, and what sort of expertise are we going to share? Do we need to persuade them to stay longer, come back, and leave their contact info?