An advertising campaign for MTS GSM operator

Customer

MTS Belarus, a Belarusian mobile operator.

Project start

June 27, 2012.

Challenges

To produce the image campaign: banners, interactive service.

Objectives

To inform the target audience about the 10th anniversary of MTS Belarus. To support brand loyalty among young MTS customers and to draw attention of internet users to the brand. To communicate the general message of the customer “A step ahead” using up-to-date technology solutions within an online campaign.

Communication style

Welcoming, cheerful, modern, original, and friendly.

Work

Creative idea, design, makeup, website programming, and copyrighting.

Решение

MTS celebrates 10 years of its presence in the Belarusian market. The event is a great occasion to celebrate it with all MTS customers, neophytes, subscribers, and the youth of the Internet. To mark the company’s 10th anniversary, we created, developed, and sent a special mission of the sweetest pussy cats to the most popular Belarusian news portal tut.by. For one day, the website became a broadcaster of the dominant news about the 10th anniversary of our customer (a series of banners on tut.by).
The MTS cats appeared among the usual content of the website: a cat's paw covers the logo of the website and a "cat" banner appears. A click on the cats, banners or the words "Holiday", "10", and "years" emphasized in the text runs rich mechanics.
Along with special banners created for the occasion, we released a promotional website. The website is a melody sequencer that allows for strumming a tune with the help of the MTS cats, saving it, and sharing with friends.
The final version of the “Singing cats” service features announcement and support in the social networks, namely Facebook, Vkontakte, and Vseti.by.

Results

8 times on the average

one user visited the promotion page with the cats

1 737 724

rich-media banner views

8,06%

CTR of the banner

Creative Team

strategy planning by Nadya Zelenkova

planning by Vanya Konevega

design by Zakhar Shlimakov

Art Director Ira Znosok

lash animation — Pavel Belinsky

Technical Director Evgeny Golubev

idea by Sasha Teplyakov

copywriting Sasha Pozhitok

Project Manager — Nadya Liudchik