Client

Learnvetderm is the go-to website for veterinary dermatologists worldwide, offering webinars, courses, and other educational projects. With a Facebook community of 4.5k+ vet dermatology enthusiasts, the aim was to elevate the project to new heights.

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Task

Create a user-friendly website to host and sell various educational resources, reflecting the dynamic spirit of its owner.

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Challenge

Make the website incredibly easy to manage, organize and template a broad range of projects, and choose just a few adorable fluffs for the visuals from a whole world of good boys and girls.

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Works

Website concept → Website development.

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Design concept

We met Sveta Belova, the mastermind behind Learnvetderm, in Tallinn, and were immediately taken by her energy. We landed on an “animal talks” concept with bright colours, sketchy notes in the visuals, and a fun casting call for the cutest pets (seriously, have you tried picking just one dog for a start screen when you love them all?). We also whipped up a set of templates for project visuals—just pick your template, add a pet pic, and you’re good to go.

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Tech works

We built the website to be super easy to use and maintain, opting for WordPress with Elementor since our client was already familiar with it. For the shop, WooCommerce was the perfect fit, automating the purchase process: users choose their products, pay via Stripe, and get all the details sent straight to their inbox.

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To handle various educational projects, we divided them into recorded events and live webinars. Recorded events were straightforward—just video hosting and a link. For live webinars, we initially explored a bunch of WordPress plugins to create an all-in-one system but soon realized Zoom was already working great for our client. So, we kept things simple and used Zoom for live sessions.

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Next, we tackled the different types of webinars. Each type needed unique user journeys and notifications:

• Future and Recorded Webinars: Users get a Zoom link for upcoming webinars or a YouTube link for those already recorded.
• Single Webinars and Courses: For single webinars, users get a direct event link. For courses, we set up tailored notifications to give updates with all the details.
• Learnvetderm Club: This subscription-based project required careful tracking of memberships to ensure the timely delivery of materials.
• Free Webinars: Instead of processing these as 0-euro purchases, we needed to collect attendee info. We created a special template with a brief form so users can sign up and receive an email with all event details, making it easy for us to gather data for the client.

With these templates ready, adding new events is a snap. Just choose the type, fill in the details (name, description, price), and publish. Our goal was to make the website as efficient and user-friendly as possible, and we nailed it!

Support

Learnvetderm holds a special place in our hearts. We’re always on hand to help with new products, projects, and design tweaks, making sure this project keeps growing and making a difference in pets’ lives. Creating this fun, easy-to-use platform was a joy, and with every update, we keep it as lively and vibrant as the amazing community it supports.