Coca-Cola Promotional Campaign. Pour In!

Customer

Coca-Cola, the world’s most expensive brand in 2005–2011 with sales in more than 200 countries.

Timeframe

September 2014

Challenges

To develop the online part of the “Coca-Cola. Pour In!” integrated advertising campaign.

Objective

To involve the audience in communications with the brand, attract additional audience to the website.

Work

Concept development, website design based on the customer’s templates, planning, makeup, programming, copyrighting.

SOLUTION

We developed a promotional website to support the Coca-Cola for You advertising campaign that filled the entire world with creativity and individuality.
In the summer of 2014, Coca-Cola became a very personal drink — anyone could find a can with his or her name on it with an indication “This is Your Coca-Cola…” The most popular Belarusian names, nicks and statuses were shortlisted for bottle labels. They personalized the favorite drink and became another reason to smile.
As part of the promotional campaign you could create your own virtual Coca-Cola bottle using the promotional website. A couple of clicks — and you have your personalized Coca-Cola can! Enjoy and share with friends — let them taste it.
To keep the audience at the site and increase the return visit rate, we came up with the Rankings of Coca-Cola Names. Any name could be entered (whether it was on cans and bottles or did not make it on the label for some reason). There were lots of names.
The idea was for users to drive the ranking. To see their name at the top, visitors were invited to vote for their names on the Coca-Cola promotional website. The Coca-Cola promotional website was launched in September 2014.

Creative Team

analysis and planning by Sasha Smorodsky

design by Nadya Makeyeva, Zakhar Shlimakov

Art Director — Zakhar Shlimakov

programming by Dima Budnitsky

HTML coding by Sasha Shinkevich

Technical Director — Sasha Yakovlev

copyrighting by Zakhar Shlimakov

Project Manager — Nastya Nazarova