To effectively advertise auto insurance services in conditions of a limited budget.
Concept development, design.
during the first few weeks of the campaign
increase in the time spent on the Vrij Verzekerd website during the campaign
in the Dutch and Belgian media
daily Vrij Verzekerd site traffic during the campaign
included in a Dutch university guidebook on advertising
for the best Guerilla Marketing of the 39th Annual Creativity Awards Festival (USA)
idea by Nadya Zelenkova
design by Ira Znosok, Sergei Rodich
Client Manager Kate Labuda