Start collecting special yellow Coca-Cola caps and win prizes! On April 16, during the run-up to the 2014 IIHF World Championship in Minsk, Coca-Cola is launching its new ad game, Coca-Cola. Everything Will Be Hockey! Once you collect eight special yellow Coca-Cola caps, you receive a hockey glass. The game will run for two months, and Coca-Cola has 150,000 glasses up for grabs. The Coca-Cola. Everything Will Be Hockey! promo website has been developed by the Red Graphic interactive agency.