In November 2014, Quaker — a brand that is famous throughout the world for its delicious and healthy breakfasts — came to Russia. The legendary brand has brought with it silky yoghurts with big pieces of ripe fruit. On 1 December, we launched the Quaker website to celebrate the arrival in berry style. “Our mission was to welcome to the Russian market a premium brand that was established in the 19th century. We were on an incredibly tight schedule. But we pulled it off. I am grateful to the brand team for their efficiency and close collaboration,” says Zhenya Grin, account manager for the project.