In May 2013, Red Graphic completed a website for the Metall Profil Group. Metall Profil is a leading maker of sheet roofing and wall materials in Russia and the CIS, and Russia’s largest producer of ventilated facades and sandwich panels. While working on the project, we managed to effectively complete the tasks set by the customer. First, we simplified the site interface and renewed its design. This increased the significance of the website as an instrument to attract new partners and to boost user interaction effectiveness. “The website covers the main activities of the Group," says project manager Nastya Nazarova. "The renewed site version effectively interacts with several core audiences. The new version emphasizes that the Metall Profil Group is in a position to work with high profile customers (designers and building owners), as well as individuals.” The website presents an extensive catalog in an easy and compact form. All of the products have detailed descriptions, installation and finishing instructions, and requisite technical documents. “The Metall Profil website uses the corporate colors. It is crisp and relevant,” says Art Director Ira Znosok. The company has operations in many regions across Russia and the CIS. Therefore, during the design stage, we included the functionality of displaying different information for various regions.