Red Graphic Interactive Agency continues to create online services for Wimm-Bill-Dann’s Merry Milkman trademark. The mission of the Merry Milkman site as the brand's online communication platform is to invite users to interact with the brand and expand the pool of loyal users. To accomplish this mission, the website features new contests and promotions on a regular basis. The most recent contest is “Mustachioed Mood”, which was launched on April 29, 2013. The rules are simple: upload your funny photo with a mustache, gather users’ votes, and make your way into the top 10. The creators of the pictures with the most votes will receive slow cookers. The “Mustachioed Mood” contest will conclude on May 29, 2013.