The contest was held in three phases.
During the first phase, participants were invited to post their essays on “Why you need to choose me as your Aqua Maris consultant” on the website and get their friends to vote for them. Fifty users with the most votes were invited to take a telephone interview, and ten shortlisted candidates entered the top-10 to move into the next phase.
During the second phase, the participants were to create a motivational video “Why you need to choose me as your Aqua Maris consultant” and post it on the brand’s
YouTube channel. The three participants with the most views were invited to Moscow for the video shoot of the final phase of the event.
The third phase of the contest envisaged two assignments. The first one was a smell test and a quiz to test the participants’ knowledge of the Aqua Maris products. During the second assignment, the participants were to show their communicative skills and competence and persuade four people to rinse their noses using an Aqua Maris device. The one who scored the most points during the third phase was awarded a $10,000 check and given a chance to work as a consultant for the Aqua Maris Institute in Croatia.
