A promo platform for NIVEA brand


Beiersdorf (Nivea brand).


December 2, 2013-February 23, 2014.


To develop an online platform for the “Create Your Own NIVEA Lip Balm Design” competition.


development of the mechanics of the competition → design → artwork → HTML coding → programming → flash programming → copywriting → moderation → support → distribution of prizes


We adapted the international online NIVEA design instrument to the vKontakte app in order to enable users to create their own designs of lip balm caps using a special tool: to choose one of the available flavors, cap color, and use design elements. The broad variety of elements — from abstract shapes to spotty giraffes — helped users to develop their own unique designs.
All of the user designs were moved to the Gallery and put to an open vote for vKontakte users. The Top-3 users with the most votes received sets of lip balms with their individual designs. Also up for grabs every week was a stylish smartphone — winners were named by the panel of judges.
We moderated numerous exciting and attractive designs by users for three months on a daily basis. We answered lots of questions and when the competition concluded, it was our great pleasure to send prizes to the winners.


more than 30% of the users

who installed the app participated in the competition.

two designs on average

each participant uploaded

9 minutes

viewing time

9 pages

visit depth


bounce rate

more than 100,000


Creative Team

design by Oleg Labunsky, Nadya Makeyeva

programming by Dima Budnitsky

Technical Director Oleg Ghubin

сopywriting Pasha Fomin

Project Manager — Tanya Nareyko

Client Manager — Lera Kukharenko