We adapted the international online NIVEA design instrument to the vKontakte app in order to enable users to create their own designs of lip balm caps using a special tool: to choose one of the available flavors, cap color, and use design elements. The broad variety of elements — from abstract shapes to spotty giraffes — helped users to develop their own unique designs.
All of the user designs were moved to the Gallery and put to an open vote for vKontakte users. The Top-3 users with the most votes received sets of lip balms with their individual designs. Also up for grabs every week was a stylish smartphone — winners were named by the panel of judges.
We moderated numerous exciting and attractive designs by users for three months on a daily basis. We answered lots of questions and when the competition concluded, it was our great pleasure to send prizes to the winners.
