We found an unconventional tool to attract motorists’ attention — to do something terrible to their cars. A big nasty scratch did the job perfectly well.
We were never going to scratch their cars for real, though. There is a more delicate way — to buy a transparent sticker that adheres to the car and can be removed easily and with no traces. Imagine you come up to your car and see such a horrible scratch on a front door. What is the first thing that you would do? Take a closer look at the scratch and then look for the perp. So you bend over to examine it and find out that it is a sticker with an inscription: “Real scratches can be removed as easily as this sticker. Just insure your car at Vrij Verzekerd.” And you see their telephone number, along with a special offer.
We had a candid camera shoot drivers’ reactions and then posted those videos on
YouTube.
