MTBank Hello, world! 2nd flight

People don’t trust easy wins and perfect bargains. When we are offered bonuses, discounts, and gifts it feels quite alarming. Our audience has earned everything with their own efforts and knows how to handle finances. These people want their personality and achievements to be treated fairly and with respect.

The strategy is being fair. The campaign revolves around real people and each slogan is their life credo

I earned it all myself. Even this free flight.

The new communication isn’t typical for banks as it doesn’t highlight any perks or gifts. At the beginning of the video characters confess that it’s a Hello, world! card ad and MTBank won’t actually give you a free ticket but offers to earn it.

Meet four characters in four videos with their real stories of how they always earned money themselves. Their achievements are worth attention and their energy is catching.

— Vitalina Gordievska, owns a handbag brand — Michael Mysnik, co-founder of «Бизнес-Пробуждение» conference — Olga Prokopyeva, runs a catering company and a decor studio — Andrey Shubaderov, manager in a large IT company

We created 4 videos for the web, updated the hello-world.by website, made a photoshoot, and created key visuals with our characters.