DAB-Embedded, an electronics and software R&D company
Task
To create an independent identity for a small black device
Services
product identity → logo → box design → landing page
About the product
usb2io – USB to various IO interface device for making automatic functional tests of electronic devices and prototyping more easy and lovely. Successfully sold on platforms like Amazon.
Target audience
usb2io is a device for electrical engineers, firmware developers, enthusiasts, and engineering students to communicate with various breakout boards and functional hardware blocks.
Solution
We aimed to keep a clear visual language familiar to tech guys. To show the simplicity in use and broad functionality of the device we appealed to straightforward and contrast industrial colors. We made no instructions to be put inside the box as everything is shown right on the front side of the device.
Everything started with a logo that jumped to the black sticker and the black box with catchy yellow highlights. It soon grew into the landing page with essential product information that helps achieve the main task of the page — leading potential customers to the purchase. No lyrics.
